“Beauty is my north.
Beauty is my passion.
Beauty is my revolution.”

Somewhere between the imagination of Dalí, the architectural daring of Gaudí, and the storytelling of Disney is where I operate. My name is Agustí, and I am an Artifex: a maker of realities.

My life has been a succession of bold ventures, creative explosions, and a few spectacular crashes. Those crashes were not failures. They were the forces that broke me open and launched me into the deepest awakening of my life.

I used to navigate life through complexity. Then came a breakdown that turned out to be a breakthrough: the kind the universe delivers when you refuse to listen any other way. It stripped everything down to essence. And from that place, everything became clearer: what matters, what does not, and what I am here to do.

That transformation became my gift to others. I support people in cutting through the noise and reconnecting with their own essence. Not as a coach. As someone who has walked through the fire and knows the territory.

What I bring?

• Beauty: Life is meant to be experienced as a celebration. I use beauty, be it visual, experiential, architectural, sensory, to open hearts and awaken the feeling that life is extraordinary. Because it is.
• Enthusiasm: My energy is contagious. I bring out the best in people by reminding them of who they truly are: magnificent creators with the power to dream big and act on it.
• Passion: It fuels everything I do. From crafting immersive art experiences to designing the path toward a completely new reality. This is not a hobby. This is my life’s work. ️
• Storytelling: Sometimes the right story, told at the right moment, changes everything.

My mission? A full-blown Second Renaissance. A future built on trust, where humans are the drivers, not external motivators. Where education inspires, architecture harmonises with nature, and the fabric of society is woven with joy and awe. Does that sound audacious? Good. That is what visionaries do: they see beyond the ordinary.

“We’re all here to do what we’re all here to do. I’m interested in one thing, Neo, the future. And believe me, I know: the only way to get there is together.”

— The Oracle, The Matrix

Are you ready to step into this new world? Let us co-create a future more beautiful than anything we could have imagined.

”He carries the key in his heart to unlock a whole new paradigm, and he is crazy enough to do it!” -Vera Schaller

REFERENCES

I have an enormous respect for history and innovation. For any Odyssey, I will go with you to the origin, find the essence and its evolution together, and bring back the splendour through creativity and originality.

It does not matter who you are or how big your challenge is. To be honest, the more complex and ambitious the challenge, the more I can be of service. My experience spans the full range, from the most ancient club in Spain, the Círculo del Liceo founded in 1847, to the most advanced electronic music festival in the world, Sónar Barcelona. 

Last but not least: TROVEL

I probably left TROVEL out of my references for one reason: although that period of my life was incredible and insane, it almost killed me.

I take full responsibility for that time and the pain it caused me. I was the one putting that pressure on my own shoulders. The permanent stress of TROVEL and the startup-investment world built up to a brain stroke. It was the last cry for help from my body. I was 38, and the doctors told me that at that rhythm, I would not make 40.

Since then, I have been learning to energetically and emotionally embrace all the situations and people from my time at TROVEL: as co-founder, CEO, and finally president. Now, after making this paragraph public, I am already breathing lighter.

So it is time to share the story.

TROVEL was a startup for ultimate high-end original experiences and beyond-luxury accommodations. It started as a community for luxury cruise enthusiasts, pivoted to luxury travel, and ultimately to high-end experiences. In a very short period, it set records unseen in the Spanish luxury travel industry. It started in Barcelona in 2011. In 2016, all activity moved to Miami. There, when everything was unfolding beyond a dream, it crashed. Why? Because nothing was well rooted. And above all, because it needed to happen that way. Period.

Two of the main projects in Miami I cannot disclose today. I still feel they are going to come to life. But the artists, politicians, institutions, media creators, unique places, and platforms I was bringing together went beyond anything I could have imagined before landing in the US for the first time. Thank you, all of you. You know who you are.

Everything created from Barcelona was born in an immature startup ecosystem. Investors wanted Silicon Valley metrics with a hundred times less fuel. It was a powerful lesson in what not to repeat. But the truly important part is that TROVEL inspired and gave glimpses of what is possible. And I learned a great deal about the experiences that people at the top of the Maslow pyramid need; sometimes to satisfy their ego, and in the best cases, to nourish their inner child and feed their soul.

It was astonishing to see how a startup that began with only 10,000 euros and the intention to build a community for cruise fans ended up partnering four years in a row with the ONUArt Foundation for the Human Rights Gala at the United Nations in Geneva. I attended those galas with TROVEL’s VIP guests, who experienced the concerts of Juan Diego Flórez, Daniel Barenboim, and The West-Eastern Divan Orchestra.

I also had the honour of attending the 2016 Al Smith Charity Dinner at the Waldorf Astoria in New York City, right after the third debate of the US elections. TROVEL had five seats at an event that is already part of American history.

What I learned above all: I do not have to make myself small anymore. My level of creativity, imagination, problem-solving, leadership, and storytelling is an anomaly that I forged and I am proud of. Breaking through limitations is what I do. And I am always ready to share these skills in the service of humanity.

If you feel inspired please check out the TROVEL’s GREAT HITS.